CV

Professional Summary

Accomplished Creative Manager with a proven track record of success in driving impactful initiatives within the non-profit sector. Proficient in a wide spectrum of creative disciplines, including strategic marketing, print production, brand cultivation and design, digital news, media production, and utilization of Adobe Creative Suite.

Demonstrated proficiency extends to organizing special events, fostering compelling social media presence, and overseeing comprehensive campaign lifecycles. Adept in both communication and design, holding a B.A. in Integrated Marketing and Communication and a minor in graphic design from Harding University, and backed by a solid foundation in art and design.

Skills

Branding Content Creation Campaign Management Digital Marketing
Social Media Customer Engagement Events Content Graphic Design Website Design Data Visualization Media Production Communication Data Entry Microsoft Office & Excel Adobe Creative Suite Tableau

Work Experience

May 2022 - Present

Hopelight Medical Clinic & Behavioral Health - Longmont, CO

Creative Manager & Graphic Design Specialist

• Employing unique creative skill sets on digital platforms to craft artwork, logos, signage, marketing materials, print media, medical forms, websites, and other compelling content, advancing the company's mission.

• Pioneering creative direction for the company by formulating and revising brand guidelines.

• Orchestrating multiple projects in collaboration with department heads, devising innovative strategies for brand visual communication within budget constraints, and upholding compliance with local, state, and national laws, regulations, and guidelines.

• Supervising and greenlighting creative endeavors for media advertising, social media outreach, and diverse marketing campaigns.

• Executing cost-effective integrated marketing campaigns, encompassing message development, creation of marketing assets, and digital-social media outreach.

• Creating logos and graphic design standards for new brands within the organization.

• Presenting creative endeavors to internal stakeholders, marketing managers, and senior management for assessment and endorsement.

May 2022 - May 2023

Crescendo Music Academy - Longmont, CO

Administrative Assistant

• Offered efficient administrative support to the program director.

• Efficiently managed schedules for four music teachers and coordinated weekly group music lessons for a cohort of seventy-five students.

• Served as a proficient liaison between over 50 families and our staff, adeptly addressing inquiries and swiftly resolving concerns.

• Oversaw monthly client invoicing, billing, and meticulous staff payroll processing and review.

• Successfully enrolled and recorded all students into the organization's studio management system.

• Demonstrated strong composition and proofreading abilities, producing error-free communication in emails, reports, and presentations.

• Applied graphic design expertise to revamp marketing materials, website, and organizational handbooks, enhancing visual appeal and functionality.

August 2021 - May 2022

Pivot Creative Studio - Searcy, AR

Digital Strategist & Brand Designer

• Contributed to the development of novel strategies and inventive viewpoints, aiding clients in achieving their branding objectives.

• Facilitated transparent communication and seamless collaboration among teams.

• Devised comprehensive strategies and content to bolster web presence and outreach, elevating brand recognition.

• Spearheaded the conception, revision, and reinforcement of digital style guides and branding initiatives.

• Formulated, monitored, evaluated, and reported on metrics and analytics, gauging the efficiency of digital platforms

Jan 2022 - May 2022

Harding University Outdoor & Kinesiology Department - Searcy, AR

Student Worker & Social Media Manager

• Welcomed and collaborated with students to discern and fulfill their product requirements.

• Guided students through the process of checking out camping and outdoor equipment, delivering comprehensive explanations on usage, operation, and maintenance.

• Oversaw, generated, revised, updated, and disseminated digital images, text, and graphics for two University Instagram accounts in alignment with brand guidelines.

• Streamlined equipment checkout procedures using Excel forms and QR codes to enhance efficiency.

• Systematized and maintained digital files for Harding University Native and Harding Outdoor programs.

• Conducted research and sales of donated items, contributing to the expansion of the Harding Outdoor program.

Summer 2021

Think Idea Studio - Searcy, AR

Marketing & Social Media Intern

• Managed social media content for Searcy.com, driving community engagement and

promoting local events and businesses.

• Strategized and executed a successful social media marketing plan for the Loft 121 business launch, including content creation and copywriting, with four months of pre-scheduled content.

• Led event and campaign management, designing both physical and digital marketing materials for the impactful Beats and Eats Summer Concert Series.

• Orchestrated comprehensive campaign operations, from creating and scheduling weekly social media posts to booking performers, providing on-site event support, and live content updates.

• Systematically gathered and analyzed attendance data during events, translating findings into actionable insights using spreadsheets for future campaign optimization.

• Demonstrated proficiency with social media management software, including Falcon and Gain, streamlining content scheduling and performance tracking.

August 2020 - May 2021

The Bison - Searcy, AR

Head Graphic Designer & Layout Editor

• Collaborated on diverse aspects of newspaper production, including graphics, illustrations, paid advertising, and layout design.

• Utilized InDesign, Illustrator, and Photoshop to craft content under weekly print deadlines.

• Engaged in newsroom brainstorming sessions and orchestrated graphic and layout visuals for The Bison publication, as well as the online news platform The Link, associated with the university communications department.

• Awarded 1st & 3rd place for design submissions in the 2021 Newspaper Art/Illustration category from the Arkansas College Media Association.

• Awarded 2nd place for a collaborative submission in the 2021 Newspaper Advertising category from the Arkansas College Media Association.

Jan 2020 - May 2020

HU16 & Harding Sports Network - Searcy, AR

Broadcast Production Assistant

• Actively engaged in university TV station operations, gaining practical exposure to fundamental equipment operation and production techniques, encompassing camera work, soundboard management, teleprompter operation, and floor directing for live daily news broadcasts and sports events

Seasonal - Summers 2013 - 2019

Camp Manatawny - Douglassville, PA

Camp Counselor and Staff Member

• Directed daily functions for summer camp dedicated to creating engaging recreational opportunities for children K-12.

• Organized and lead small and large group activities such as crafts, nature, songs, games, swimming, archery, canoeing, recreation, sports, and opening and closing ceremonies.

• Identified and responded to camper behavioral issues and reported concerns to camp leadership.

• Communicated with parents regarding participant experiences and expectations.

• Provided leadership to campers and acted as a role model in all areas of camp activities, including cleanliness, punctuality, chores, rules, and sportsmanship.

• Gained increasing responsibility in directing summer camp activities and helping school-aged children develop confidence and life skills.

Education

2018 - 2022

Harding University

B.A Integrated Marketing Communication

Minor Graphic Design

Organizations

• Alpha Chi National Honor Society

• ASI Distinguished Scholar

• McNair Scholar

• AIGA

• Student Publications

Interests

As a creative marketing professional and graphic designer based in the picturesque state of Colorado, my interests are a reflection of my passion for both artistic expression and the great outdoors. Here are a few aspects that fuel my enthusiasm:

Outdoor Exploration: Colorado's stunning landscapes offer the perfect canvas for outdoor adventures. I relish exploring hiking trails, camping in the mountains, and capturing the natural beauty through journaling.

Sustainability: The harmony between nature and art influences my commitment to sustainable living. I explore eco-friendly practices and initiatives that contribute to the preservation of natural beauty.

Cultural Exploration: I enjoy attending gallery openings, theater performances, concerts, and music festivals to soak in diverse creative expressions.

Photography: I have a penchant for photography. Capturing candid moments during my outdoor escapades allows me to merge my love for nature with my artistic eye.

Literature: Exploring the written word is a favorite pastime. Whether it's a classic novel or fantasy adventure, literature adds depth to my understanding of the world around me.

Volunteering: Giving back to the community is important to me. I actively engage in community events and contribute my skills to local organizations.

These interests collectively shape my multifaceted identity, infusing creativity, nature, and community into the tapestry of my life.